TEM is not a consultant! Today it becomes a new point of reference within the departments of companies that decide to start internationalization processes.
TEM – what added value does it bring to the company?TEM brings its proven skills in the field of internationalisation to the company, methodically accompanying and operationally supporting the commercial departments in the phase of entering new markets.
Sector, product, positioning, competition.
The type of customer most relevant to the company's business
The most strategic countries to export to
Revision/adaptation or drafting of promotional tools, including digital ones for presentation of the company
They boast multi-sector skills
They are a figure that is completely dedicated to the scouting activity (search for new customers)
They transfer an operating method to internal resources, also supporting them in the case of commercial negotiations or customer visits/trade fair events
They know the market habits of foreign markets
They work methodically and on a weekly basis, contacting potential customers who have not yet been approached by the internal sales team
They transfer tools and methods to the internal people that compose the sales office.
The Export Manager in Temporary mode with digital skills.
This is an external figure to support companies, but in addition:
They update and verify the status of the company brand
They support the development of new corporate promotional materials
They identify the most suitable marketing tools
They manage editorial plans and creative contents
Metalworking company.
Sector of mechanical machining for automotive. Since 2010, it has been designing and producing oil separators for machine tools with its own brand recognised both in the domestic and in the foreign market.
Markets: Europe, Switzerland and the UK.
Historical customer: we have been working with the company for years.
Foreign oil separator sales project. Primary analysis of competitors, main outlet markets and price positioning. Research and contact of the main distributors of refrigerant oils in the industrial sector. Preparation of the product range presentation through the main digital channels and in the reference language versions.
The commercial development activity has made it possible to structure a solid distribution network on strategic countries. Today the company exports to 9 European countries and export represent the 30% of the total turnover of the company.
Company operating in the Plastic Rubber Sector.
Design and production of industrial gaskets for the main industrial and medical sectors.
Markets: France and the DACH area.
Two-year Temporary Export Management project.
Analysis of the reference markets and definition in agreement with the company management of the main sectors to be considered. Mapping of target companies, profiling of a panel with names of direct company representatives belonging to the markets to be developed.
Through 22 months of activity divided into 16 monthly hours of in-company activity and outsourced the company obtained:
Metalworking sector.
Manufacturer of metal and polyester fashion accessories (buttons, studs, zip pullers, buckles …)
Status quo analysis of digital communication tools. Creation of the LinkedIn company page with Content Marketing actions for the creation of texts in line with the needs of internal management. Development of a social editorial plan. Creation of targeted and contextualised DEMs with respect to the company's value offer drawn up in the Italian and English language versions. Drafting of periodic information leaflets for in-depth analysis of company issues that support the sale of values by the sales team.
The constant publication of content has led to a considerable increase in followers (45%) and page interactions that is completely organic, supporting the commercial departments for prospect contact activities. Positive feedback from loyal customers after evaluating the material sent to whom the sales force then proposed upselling actions.
Start up that produces fickerts / brushes for the polishing and finishing of stone surfaces.
Creation of coordinated image for the launch of new products:
A coordinated image was created in line with the corporate objectives: to present an existing and low-tech product on the market with a modern and easily recognisable vision. We worked to ensure that brand recognition remained impressed even on an audience that did not strictly belong to the sector.